Ahoy!

I'm a senior product designer based in London. My approach to design is collaborative and constructive. I research, prototype, test, and iterate, navigating growth and change alongside users and businesses.

With over two decades in the design field, I've worked across various markets, from branding to the cultural sector, and different mediums—from traditional art direction to digital experiences. My career has been all about diving into research to uncover insights for effective design. Whether it’s reimagining a brand identity, creating engaging cultural content, or designing user flows, I focus on enhancing the customer journey with a human-centred approach.

I love understanding user behaviours and crafting intuitive digital experiences that seamlessly meet their needs.

In my spare time, I enjoy mentoring designers on ADPlist and I am a keen photographer!