GuidedPr is a product that connects journalists with business owners and guides the owners on how to create compelling content to share with the media. Its mission is to make every small business a success story.
I collaborated closely with the Product Owner to help organise the workflow and plan the first MVP for Guidedpr. In the initial weeks, I focused on passive research, analysing market trends, and designing a new brand identity, including the logo and visual elements. In the later stages, I refined the main flows and prototype for the mobile and web app, ensuring the user experience was intuitive and cohesive.
The key challenges addressed were: small business owners struggled to afford PR agencies for media opportunities, while journalists found it time-consuming to locate the right experts for interviews. Additionally, business owners often lack the skills to write media-friendly content, and journalists frequently receive overly promotional material instead of fact-based, informative content.
Through competitor research, we identified features of the new app: its AI-driven system that quickly matches journalists with small business owners, enabling direct communication. The product also helps business owners create compelling media content. To secure further funding, I redesigned the logo and visual identity to position the brand as innovative and approachable. Using data insights and passive research, I then designed the main user flows for both the mobile and web apps.
The result was a completely revamped brand, along with a clear positioning and the development of the first MVP for both the mobile app and website.
