TV 7 aims to launch a new direct-to-consumer OTT streaming platform to showcase and champion the work and talents within the BAME community. This new venture is supported by the founding members with significant experiences in media and broadcasting.
I was engaged with another senior product designer to take part and organise a four-week design sprint, with the first two weeks focused on workshops, and the last two weeks refining the prototype and design elements. I was involved with the co-facilitation of a series of workshops and the planning and running of usability tests.
To kick off the project, we focused on addressing the most critical challenges, and we worked with the stakeholders to define their goals of appealing to potential funders and larger broadcasters and validate/invalidate the product.
We strategically aligned key stakeholders to pursue the most vital steps for gathering insights. This led us to create a high-fidelity prototype that explored different usage flows and scenarios: 1. onboarding a new customer, 2. helping an existing customer find a new movie to watch, and 3. visual directions for TV7’s online presence.
We drew insights from user feedback and visualized TV 7 business mission and vision, and we created a compelling and user-friendly design concept and fully iterated the prototype for their platform.
